Q2 & 3 – Marketing Predictions

Quarter 1 of 2022 has come to a close and we are nearly half-way into Q2 . Our prediction for Q2 continues to see further increase in M&As and a consolidation of markets. Throughout Q3 and beyond, we will also see stronger collaboration through joint ventures and initiative. Equally, we will see a down-turn andContinue reading “Q2 & 3 – Marketing Predictions”

How to leverage the IKEA Effect

At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”

Leading without the job title

Leading without the job title requires skill and the ability persuade and bring teams along who on a day-to-day basis might be reporting to others. So, how can we do that?  Listen in to our chat with Matthew Henry, PhD ChPP MAPM MICWIntegration Project Manager for Sellafield Ltd..  [buzzsprout episode=’8020235′ player=’true’] Power and Leadership SomeContinue reading “Leading without the job title”

Leadership beyond 2021 – what do we really need?

Which countries’ leadership style over the decades will serve our future?

In this episode we explore where leadership is heading through and after the pandemic of Covid19 and what type of leadership will be needed 2021 on beyond. After (or still in) a pandemic, with Brexit in the UK and an increasing call for collaboration, what kind of leadership will succeed and where do we need to think differently?

We are talking to Stephen Gibbs, Principal Lecturer for Business and Leadership at the Institute of Business, Industry and Leadership, University of Cumbria, UK.

Tour d’Horizon – get to know your customer

Today is #GetToKnowYourCustomerDay – it is a good reminder to keep querying our customers. How do we do that? There are some great digital tools, but here is the one activity you might be doing already without realising, but could be a bit more purposeful about.

Small Business Owner? The upcoming Apple update will impact your advertising budget

If you own a digital tool, you will be used to software updates; updates to apps, updates to policies, updates to your computer software and updates to your phone’s operating system. What we do not always realise is that these updates are not simply improvements, but change how business is done. Apple’s iOS 14 operatingContinue reading “Small Business Owner? The upcoming Apple update will impact your advertising budget”

Marketing 2021: purpose-driven, reputation-focused, technology-powered

Marketing 2021 will be about purpose and technology-powered processes. Equally, more than lead generation and sales activation, focus will be on brand reputation. Deloitte’s top 7 Global Marketing Trends (see list below) highlight a focus on purpose and trust as well as including customers in brand reputation. Purpose Agility Human Experience Trust Participation Fusion, thatContinue reading “Marketing 2021: purpose-driven, reputation-focused, technology-powered”