At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”
Pick up some great tips about how to run your own business, the ins and outs of setting up a chocolate business and how to take the next steps from start-up to early stage business.
Leading without the job title requires skill and the ability persuade and bring teams along who on a day-to-day basis might be reporting to others. So, how can we do that? Listen in to our chat with Matthew Henry, PhD ChPP MAPM MICWIntegration Project Manager for Sellafield Ltd.. [buzzsprout episode=’8020235′ player=’true’] Power and Leadership SomeContinue reading “Leading without the job title”
Which countries’ leadership style over the decades will serve our future?
In this episode we explore where leadership is heading through and after the pandemic of Covid19 and what type of leadership will be needed 2021 on beyond. After (or still in) a pandemic, with Brexit in the UK and an increasing call for collaboration, what kind of leadership will succeed and where do we need to think differently?
We are talking to Stephen Gibbs, Principal Lecturer for Business and Leadership at the Institute of Business, Industry and Leadership, University of Cumbria, UK.
Today is #GetToKnowYourCustomerDay – it is a good reminder to keep querying our customers. How do we do that? There are some great digital tools, but here is the one activity you might be doing already without realising, but could be a bit more purposeful about.
If you own a digital tool, you will be used to software updates; updates to apps, updates to policies, updates to your computer software and updates to your phone’s operating system. What we do not always realise is that these updates are not simply improvements, but change how business is done. Apple’s iOS 14 operatingContinue reading “Small Business Owner? The upcoming Apple update will impact your advertising budget”
With an increase in mergers and acquisitions, business closures and layoffs as a result of Covid-19’s impact on business, Public Relations and Crisis Communication know-how is needed more than ever.
Marketing 2021 will be about purpose and technology-powered processes. Equally, more than lead generation and sales activation, focus will be on brand reputation. Deloitte’s top 7 Global Marketing Trends (see list below) highlight a focus on purpose and trust as well as including customers in brand reputation. Purpose Agility Human Experience Trust Participation Fusion, thatContinue reading “Marketing 2021: purpose-driven, reputation-focused, technology-powered”
Your download for 2021. Click on the button below.
We have made this easy for you and have curated the most useful hashtags for 2021 for small business owners or marketing and PR professionals working for SMEs or charities.