From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.
Free speech matters to business. Why? If free speech is curtailed and overtaken by mantras of what is allowed and not allowed in terms of opinions within organisations, then variety cannot be guaranteed. It means that the best ideas might not be shared. It also means that the worst ideas might not be looked at in more depth.
Let your strategy breath. Let your strategy be the life-blood of your organisation, business – your charity.
Yes, a business strategy is a serious matter. Yet, for a moment, think of your strategy as a talk-show host. It needs to draw people in and communicate clearly. It should invite questions, participation. It needs to lead to a crescendo, a moment of celebration. That does not mean that the moment of celebration needs to be extraordinary or difficult to achieve. ‘Strategy’ does not require a certain level of difficulty. Rather, it leads to a goal, whether big or small.
Are you risk-averse or a risk-taker? This week we welcome Ishu Singh from the podcast ‘Starting to Know – Business’ onto the show in a collaboration podcast. We explore how risk impacts decision-making, what leaders need to look out for and how risk can drive your business. If you want to find out more aboutContinue reading “How to take risks”
In today’s climate, business owners and leaders who spend little time and money on brand reputation are likely to be making a very bad investment decision.
Excellence, excellence, excellence – the mantra of so many leaders. Stop, if you want to succeed at driving innovation. This episode explores why a focus on excellence is likely to stagnate your business and stop you and your teams from driving innovation. With Jutta Devenish, Managing Director, Zeitgeist Communication.
Let’s be practical. Productivity does not come easy, you are not born with, nor can you run away from its demands. In this episode we look at 4 concrete habits and tools which you can use to help your own productivity.
Zeitgeist Meta Trends, by Jutta Devenish The ancient city of Xi’an (formerly Chang’an) in China is known as the starting point from which the Silk Road wound its way westward in order to open its doors to what we now know as globalisation. Poignantly, it is also home to some of the largest internationally operatingContinue reading “From the Silk Road of Globalisation to a ‘Land & Cloud Economy’”
As we look at some of the key communication steps for events over the next fews weeks, today’s blog post focuses on mind maps and how to use these in the planning process. Download event mind map Receive tips and tricks on how to lorum ipsum. Send me the guide Powered By ConvertKit WhenContinue reading “EVENT COMMUNICATION 101 – MIND MAPPING”
In this episode, our podcast guest, Pauline Norstrom from Anekanta Consulting, explores how leaders can use Artificial Intelligence to inform their strategies through more granular data. We look at the use of AI for the improvement of supply chain forecasting and for the protection of human lives in a health pandemic. To download Anekanta’s freeContinue reading “Enhancing Strategic Decisions through Artificial Intelligence”