2022: M&As, IPOs and ‘true community’ brands

2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”

Why does Amazon want to become the Earth’s Best Employer?

From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.

Why Freedom of Speech matters to Business

Free speech matters to business. Why? If free speech is curtailed and overtaken by mantras of what is allowed and not allowed in terms of opinions within organisations, then variety cannot be guaranteed. It means that the best ideas might not be shared. It also means that the worst ideas might not be looked at in more depth.

5 Indicators that your Strategy needs more than a Dust-off

Let your strategy breath. Let your strategy be the life-blood of your organisation, business – your charity.
Yes, a business strategy is a serious matter. Yet, for a moment, think of your strategy as a talk-show host. It needs to draw people in and communicate clearly. It should invite questions, participation. It needs to lead to a crescendo, a moment of celebration. That does not mean that the moment of celebration needs to be extraordinary or difficult to achieve. ‘Strategy’ does not require a certain level of difficulty. Rather, it leads to a goal, whether big or small.

How to take risks

[buzzsprout episode=’5053553′ player=’true’] Are you risk-averse or a risk-taker? This week we welcome Ishu Singh from the podcast ‘Starting to Know – Business’ onto the show in a collaboration podcast. We explore how risk impacts decision-making, what leaders need to look out for and how risk can drive your business.  If you want to findContinue reading “How to take risks”

Why excellence does not drive innovation

[buzzsprout episode=’4897655′ player=’true’] Excellence, excellence, excellence – the mantra of so many leaders. Stop, if you want to succeed at driving innovation. This episode explores why a focus on excellence is likely to stagnate your business and stop you and your teams from driving innovation. With Jutta Devenish, Managing Director, Zeitgeist Communication. 

From the Silk Road of Globalisation to a ‘Land & Cloud Economy’

Zeitgeist Meta Trends, by Jutta Devenish The ancient city of Xi’an (formerly Chang’an) in China is known as the starting point from which the Silk Road wound its way westward in order to open its doors to what we now know as globalisation. Poignantly, it is also home to some of the largest internationally operatingContinue reading “From the Silk Road of Globalisation to a ‘Land & Cloud Economy’”

EVENT COMMUNICATION 101 – MIND MAPPING

As we look at some of the key communication steps for events over the next fews weeks, today’s blog post focuses on mind maps and how to use these in the planning process. Download event mind map ​ Receive tips and tricks on how to lorum ipsum. Send me the guide Powered By ConvertKit WhenContinue reading “EVENT COMMUNICATION 101 – MIND MAPPING”