A running commentary on Meta’s new “Threads”, pros, cons and everything in-between: Ease of use I joined Threads last night and the first thing I have to say is that it was incredibly easy to join – definitely a plus there. Contacts from Instagram were added or suggested right away, which makes things easier. NotContinue reading “Threads or Twitter”
The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.
Marketing is full of acronyms, marketing-speak and what looks like complicated marketing funnel sequences. Yet, one of the simplest concepts is the CTA. CTA’s, Call to Actions, are the direct invitation for a customer or stakeholder to act, to engage with a brand in a specific way. And this does not need to be aContinue reading “CTA – never used it, have you?”
Fall 2022, will continue to see an increase in digital advertising. Search advertising continues, but watch out for new Google requirements around destination. The lines between owned and paid media are becoming more blurred. Brands tapping into the sustainability and low carbon agenda are at risk of getting lost in a sea of the same brand messaging from their competition. Now is the time to to find your USP again!
Not META nor Twitter nor their messaging are at the heart of people’s reality. Just one look at Queen Elizabeth’s memorial events and the outpouring of grief, love, recognition and respect tells us that their reality lies elsewhere. It is not necessarily about the monarchy, yet it is deeply rooted in the values the QueenContinue reading “Are we reaching people’s reality?”
#GrowingTheBusiness – We are excited to welcome Lizzie Hoffman as a new team member. Lizzie has come aboard as Digital Marketing Specialist. Lizzie will be supporting our work in the UK and USA with a focus on the development and running of our clients’ Marketing campaigns. We asked Lizzie about coffee – well, we likeContinue reading “Welcome Lizzie”
Are you risk-averse or a risk-taker? This week we welcome Ishu Singh from the podcast ‘Starting to Know – Business’ onto the show in a collaboration podcast. We explore how risk impacts decision-making, what leaders need to look out for and how risk can drive your business. If you want to find out more aboutContinue reading “How to take risks”
Excellence, excellence, excellence – the mantra of so many leaders. Stop, if you want to succeed at driving innovation. This episode explores why a focus on excellence is likely to stagnate your business and stop you and your teams from driving innovation. With Jutta Devenish, Managing Director, Zeitgeist Communication.
Let’s be practical. Productivity does not come easy, you are not born with, nor can you run away from its demands. In this episode we look at 4 concrete habits and tools which you can use to help your own productivity.
It is through scenario planning that strategies become rich in innovation and lateral thinking. Whether you are looking at how to move on and through COVID-19 or whether you are planning the way for your business whatever the season might be.