Fall 2022, will continue to see an increase in digital advertising. Search advertising continues, but watch out for new Google requirements around destination. The lines between owned and paid media are becoming more blurred. Brands tapping into the sustainability and low carbon agenda are at risk of getting lost in a sea of the same brand messaging from their competition. Now is the time to to find your USP again!
Category Archives: Communication
2022: M&As, IPOs and ‘true community’ brands
2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”
Why Freedom of Speech matters to Business
Free speech matters to business. Why? If free speech is curtailed and overtaken by mantras of what is allowed and not allowed in terms of opinions within organisations, then variety cannot be guaranteed. It means that the best ideas might not be shared. It also means that the worst ideas might not be looked at in more depth.
Leading without the job title
Leading without the job title requires skill and the ability persuade and bring teams along who on a day-to-day basis might be reporting to others. So, how can we do that? Listen in to our chat with Matthew Henry, PhD ChPP MAPM MICWIntegration Project Manager for Sellafield Ltd.. Power and Leadership Some great insights intoContinue reading “Leading without the job title”
Tour d’Horizon – get to know your customer
Today is #GetToKnowYourCustomerDay – it is a good reminder to keep querying our customers. How do we do that? There are some great digital tools, but here is the one activity you might be doing already without realising, but could be a bit more purposeful about.
Crisis Communication 101
With an increase in mergers and acquisitions, business closures and layoffs as a result of Covid-19’s impact on business, Public Relations and Crisis Communication know-how is needed more than ever.
Planning 101 – mind mapping
The mind map will serve as a visual aid to create a full picture of the various steps needed to communicate. Moving along through the planning process treat the mind map not as a finished document, bur rather as a work in progress and add items you might have forgotten initially.
LEADERS DO NOT NEED MORE TIME – THEY NEED MORE FOCUS
With the onslaught of messaging via emails, social media, the press and the communities around us, it can be difficult for leaders to keep a clear mind, stay focused, communicate well and deliver the performance required of them. Much is written about mental health and the need for self-care. And while not reducing these needs to any form of insignificance, it is also true that often, simple steps can help avoid a downward spiral.
CONDEMNING BUSINESS TO MEDIOCRITY – 5 STUMBLING BLOCKS TO EFFECTIVE COMMUNICATION
“Communication? Yes, we can all do better, but really, how hard can it be?”It is this attitude that denies business success. When leaders see communication as no more than an organic process, they are immediately condemning it to failure and with it, their projects to mediocrity. Communication is the centre piece of all human relationships,Continue reading “CONDEMNING BUSINESS TO MEDIOCRITY – 5 STUMBLING BLOCKS TO EFFECTIVE COMMUNICATION”
Leading and influencing Leaders
Interview with Matthew Henry, Project Manager for Arup / ISA Gantt charts alone do not deliver. In my interview with Matthew Henry, a project manager in the nuclear industry, I explore how the ability to lead other leaders and communicate direction and vision impact project delivery. Leadership has always been an interesting topic. Often, however, peopleContinue reading “Leading and influencing Leaders”