The volatility in the markets, spurred by political polarization, stakeholder ownership and greater insecurity on a global scale, is leaving brands more open to reputational risk. The number of PR professionals against journalists is on the rise. In 2018, this was an estimated 6 to 1 according Muck Rack. To reduce reputational risk, however, itContinue reading “Reputational Risk: are you ready?”
Category Archives: Crisis
$3-6 billion gone: Bud Light Marketing Campaign
The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.