The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.
Category Archives: Marketing
CTA – never used it, have you?
Marketing is full of acronyms, marketing-speak and what looks like complicated marketing funnel sequences. Yet, one of the simplest concepts is the CTA. CTA’s, Call to Actions, are the direct invitation for a customer or stakeholder to act, to engage with a brand in a specific way. And this does not need to be aContinue reading “CTA – never used it, have you?”