How to leverage the IKEA Effect

At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”

Small Business Owner? The upcoming Apple update will impact your advertising budget

If you own a digital tool, you will be used to software updates; updates to apps, updates to policies, updates to your computer software and updates to your phone’s operating system. What we do not always realise is that these updates are not simply improvements, but change how business is done. Apple’s iOS 14 operatingContinue reading “Small Business Owner? The upcoming Apple update will impact your advertising budget”

Marketing 2021: purpose-driven, reputation-focused, technology-powered

Marketing 2021 will be about purpose and technology-powered processes. Equally, more than lead generation and sales activation, focus will be on brand reputation. Deloitte’s top 7 Global Marketing Trends (see list below) highlight a focus on purpose and trust as well as including customers in brand reputation. Purpose Agility Human Experience Trust Participation Fusion, thatContinue reading “Marketing 2021: purpose-driven, reputation-focused, technology-powered”

Planning 101 – mind mapping

The mind map will serve as a visual aid to create a full picture of the various steps needed to communicate. Moving along through the planning process treat the mind map not as a finished document, bur rather as a work in progress and add items you might have forgotten initially.

LEADERS DO NOT NEED MORE TIME – THEY NEED MORE FOCUS

With the onslaught of messaging via emails, social media, the press and the communities around us, it can be difficult for leaders to keep a clear mind, stay focused, communicate well and deliver the performance required of them. Much is written about mental health and the need for self-care. And while not reducing these needs to any form of insignificance, it is also true that often, simple steps can help avoid a downward spiral.

5 Indicators that your Strategy needs more than a Dust-off

Let your strategy breath. Let your strategy be the life-blood of your organisation, business – your charity.
Yes, a business strategy is a serious matter. Yet, for a moment, think of your strategy as a talk-show host. It needs to draw people in and communicate clearly. It should invite questions, participation. It needs to lead to a crescendo, a moment of celebration. That does not mean that the moment of celebration needs to be extraordinary or difficult to achieve. ‘Strategy’ does not require a certain level of difficulty. Rather, it leads to a goal, whether big or small.