Fall 2022, will continue to see an increase in digital advertising. Search advertising continues, but watch out for new Google requirements around destination. The lines between owned and paid media are becoming more blurred. Brands tapping into the sustainability and low carbon agenda are at risk of getting lost in a sea of the same brand messaging from their competition. Now is the time to to find your USP again!
Not META nor Twitter nor their messaging are at the heart of people’s reality. Just one look at Queen Elizabeth’s memorial events and the outpouring of grief, love, recognition and respect tells us that their reality lies elsewhere. It is not necessarily about the monarchy, yet it is deeply rooted in the values the QueenContinue reading “Are we reaching people’s reality?”