Why does Amazon want to become the Earth’s Best Employer?

From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.

How to leverage the IKEA Effect

At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”

Why Freedom of Speech matters to Business

Free speech matters to business. Why? If free speech is curtailed and overtaken by mantras of what is allowed and not allowed in terms of opinions within organisations, then variety cannot be guaranteed. It means that the best ideas might not be shared. It also means that the worst ideas might not be looked at in more depth.

Leading without the job title

Leading without the job title requires skill and the ability persuade and bring teams along who on a day-to-day basis might be reporting to others. So, how can we do that?  Listen in to our chat with Matthew Henry, PhD ChPP MAPM MICWIntegration Project Manager for Sellafield Ltd..  Power and Leadership Some great insights intoContinue reading “Leading without the job title”

Tour d’Horizon – get to know your customer

Today is #GetToKnowYourCustomerDay – it is a good reminder to keep querying our customers. How do we do that? There are some great digital tools, but here is the one activity you might be doing already without realising, but could be a bit more purposeful about.

Small Business Owner? The upcoming Apple update will impact your advertising budget

If you own a digital tool, you will be used to software updates; updates to apps, updates to policies, updates to your computer software and updates to your phone’s operating system. What we do not always realise is that these updates are not simply improvements, but change how business is done. Apple’s iOS 14 operatingContinue reading “Small Business Owner? The upcoming Apple update will impact your advertising budget”

Marketing 2021: purpose-driven, reputation-focused, technology-powered

Marketing 2021 will be about purpose and technology-powered processes. Equally, more than lead generation and sales activation, focus will be on brand reputation. Deloitte’s top 7 Global Marketing Trends (see list below) highlight a focus on purpose and trust as well as including customers in brand reputation. Purpose Agility Human Experience Trust Participation Fusion, thatContinue reading “Marketing 2021: purpose-driven, reputation-focused, technology-powered”

Social Media Hashtags 2021

We have made this easy for you and have curated the most useful hashtags for 2021 for small business owners or marketing and PR professionals working for SMEs or charities.