Fall 2022, will continue to see an increase in digital advertising. Search advertising continues, but watch out for new Google requirements around destination. The lines between owned and paid media are becoming more blurred. Brands tapping into the sustainability and low carbon agenda are at risk of getting lost in a sea of the same brand messaging from their competition. Now is the time to to find your USP again!
Quarter 1 of 2022 has come to a close and we are nearly half-way into Q2 . Our prediction for Q2 continues to see further increase in M&As and a consolidation of markets. Throughout Q3 and beyond, we will also see stronger collaboration through joint ventures and initiative. Equally, we will see a down-turn andContinue reading “Q2 & 3 – Marketing Predictions”
2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”
From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.
At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”
Pick up some great tips about how to run your own business, the ins and outs of setting up a chocolate business and how to take the next steps from start-up to early stage business.
Free speech matters to business. Why? If free speech is curtailed and overtaken by mantras of what is allowed and not allowed in terms of opinions within organisations, then variety cannot be guaranteed. It means that the best ideas might not be shared. It also means that the worst ideas might not be looked at in more depth.
Leading without the job title requires skill and the ability persuade and bring teams along who on a day-to-day basis might be reporting to others. So, how can we do that? Listen in to our chat with Matthew Henry, PhD ChPP MAPM MICWIntegration Project Manager for Sellafield Ltd.. Power and Leadership Some great insights intoContinue reading “Leading without the job title”
Today is #GetToKnowYourCustomerDay – it is a good reminder to keep querying our customers. How do we do that? There are some great digital tools, but here is the one activity you might be doing already without realising, but could be a bit more purposeful about.
If you own a digital tool, you will be used to software updates; updates to apps, updates to policies, updates to your computer software and updates to your phone’s operating system. What we do not always realise is that these updates are not simply improvements, but change how business is done. Apple’s iOS 14 operatingContinue reading “Small Business Owner? The upcoming Apple update will impact your advertising budget”