A running commentary on Meta’s new “Threads”, pros, cons and everything in-between: Ease of use I joined Threads last night and the first thing I have to say is that it was incredibly easy to join – definitely a plus there. Contacts from Instagram were added or suggested right away, which makes things easier. NotContinue reading “Threads or Twitter”
The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.
Nothing spurts us on more than when our clients tell us they are happy with our work! Here one of the recommendations we have really appreciated!
Marketing is full of acronyms, marketing-speak and what looks like complicated marketing funnel sequences. Yet, one of the simplest concepts is the CTA. CTA’s, Call to Actions, are the direct invitation for a customer or stakeholder to act, to engage with a brand in a specific way. And this does not need to be aContinue reading “CTA – never used it, have you?”
Fall 2022, will continue to see an increase in digital advertising. Search advertising continues, but watch out for new Google requirements around destination. The lines between owned and paid media are becoming more blurred. Brands tapping into the sustainability and low carbon agenda are at risk of getting lost in a sea of the same brand messaging from their competition. Now is the time to to find your USP again!
Quarter 1 of 2022 has come to a close and we are nearly half-way into Q2 . Our prediction for Q2 continues to see further increase in M&As and a consolidation of markets. Throughout Q3 and beyond, we will also see stronger collaboration through joint ventures and initiative. Equally, we will see a down-turn andContinue reading “Q2 & 3 – Marketing Predictions”
2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”
From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.
At first glance, the idea that someone would prefer a product they have to put work into, seems outlandish. Yet, a 2011 study (by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke) identified that buyers were happy to pay 63% more for something they had helped put together. You see where we are goingContinue reading “How to leverage the IKEA Effect”
Pick up some great tips about how to run your own business, the ins and outs of setting up a chocolate business and how to take the next steps from start-up to early stage business.