Does upscaling your environmental credentials have to cost you?

Businesses throughout the UK are looking at ways to ensure that their work, their products, their people and their customers are contributing positively to the environment.

Environmental CSR can, however, be costly. The change required to underpin a corporate environmental conscience with action is likely to incur costs across education, new processes, new equipment and software. Procurement teams, while astute in other areas, more often than not, lack the expertise and market knowledge to adequately source the required consulting and equipment around their environmental goals.

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Jutta Devenish
Working with Britain's Energy Coast Business Cluster

Not even a month has gone by and it is clear how committed The Cluster’s Board and Shadow Board are to provide its members with the highest quality of business and networking opportunities as well as ensure that, the Cluster, adds value to the wider region of Cumbria and the local as well as the wider energy supply chain . Run mainly by volunteers, each with demanding jobs in their own right, this Cluster is energetic, forward-moving and unique in its approach. I for one, am excited to see what the future for BECBC holds.

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Jutta Devenish
Time to say good-bye to your customers.

t is here that risk-aversion often hinders progress. Leaders who hold on to customer cohorts which rob their teams of time and effort with little ROI, are not doing anyone any favours. Sure, some customers can be nurtured into a deeper relationship throughout the customer life-cycle and brought on-board with the purpose of converting these to higher value customers.

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Jutta Devenish
“Leading and influencing leaders”

Gantt charts alone do not deliver. In my interview with Matthew Henry, a project manager in the nuclear industry, I explore how the ability to lead other leaders and communicate direction and vision impact project delivery. 

Leadership has always been an interesting topic. Often, however, people associate position with leadership. What is your take on this?

It’s true that people equate position with leadership, but that it doesn’t have to be that way…

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Launching Zeitgeist 4YP - Mentorship programme for Young Professionals!

Zeitgeist for Young Professionals offers 10 hours of FREE mentoring and coaching. It is a Cumbria-wide programme and is open to students in their last year of studies of Public Relations, Marketing or Communication and those who are in their first two years of a related professional career.  Zeitgeist 4YP is designed to help young professionals think more strategically about marketing communication and their own careers. Participants will be required to develop a communications strategy for a topic of their choice as part of the programme. Two mentorships are offered each year.

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Four leadership errors which will lose you money

Thirdly:  identify or grow vision champions in the organisation. Challenge them regularly to identify, develop and measure opportunities in the organisation as well as the market that will help your team achieve the vision. Help them get off the merry-go-round of lack of direction.

Fourthly: Count the cost of not being clear. Review departmental business plans, assess these against your organisational goals and vision. Do not let teams loose until you are satisfied that the direction they are taking is in line with the overall direction. Evaluate and adjust ongoingly and compare cost savings and earnings across the organisation and cut activities which do not serve the vision. Here is your greatest cost-saving.

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The essential 'constant' of stakeholder-engagement - not just in the nuclear sector

Communication has to take on the form of a constant when delivering stakeholder engagement strategies. It must include careful and ongoing listening, generous and engaging outward communication and ongoing evaluation of content delivered on both sides. Relationships - strong relationships - can only be formed and nurtured through active, interactive and ongoing communication. Leaders, organisations and communications professionals must be in it for the long-term. There is no second best approach, no magic bullet. Stakeholder engagement is hard work. The results will speak for themselves.

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Influence v Performance: The neglected flip-side of PR professionalisation

“Don´t tell my mother that I´m working in the field of public relations, rather tell her, I´m playing the piano in a nightclub!”

It’s about understanding the logic of digitally constituted environments and communities and providing ideas, strategies and tools to deal with those opportunities and threats. Therefore, we urgently need to expand our knowledge and know-how of the communicative process.

This might also bring about the overdue change and repositioning of Public relations as a crucial management function within the organisation.

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Leaders do not need more time - they need more focus

With the onslaught of messaging via emails, social media, the press and the communities around us, it can be difficult for leaders to keep a clear mind, stay focused, communicate well and deliver the performance required of them. Much is written about mental health and the need for self-care. And while not reducing these needs to any form of insignificance, it is also true that often, simple steps can help avoid a downward spiral.

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ITV Border filming on our client's site: Bringing people together

Zeitgeist Communication supported the planning application for this £10m development project through strategic communications planning, Public Relations support and ongoing Media Relations, including social media and event app communication.

Media coverage extended across the North West of the UK with weekly print and online coverage. National media and TV media coverage was also created and resulted in positive audience interaction locally, among national supporters and on social media. - Key to the ongoing communications process was an integrated communications strategy and a strong community focus.

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Our client sees favourable vote for planning permission, Keswick's pencil factory

Zeitgeist Communication provided Public Relations and Communications Strategy consultancy for this project and we are delighted at the outcome. A lot of work has gone into working closely with the charity’s local community and stakeholders. Plans were adapted to ensure that the technical, environmental, noise and flood requirements are met as well as to ensure that the site will be of benefit to both the local community as well as to the organisation’s supporters. A constant flow of information to stakeholders and media created transparency and also opportunity for dialogue.

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Businesses and charities who fail to strategise – fail.

Let’s be clear. Strategy is not a ‘nice-to-have’. It is not a ‘will fit it in when I can’. It is the essence of good business. It meets leadership’s responsibility to deliver the best outcome, to show excellent financial management and outstanding human resourcing. Strategy lays the foundations for product development, change management and marketing campaigns.

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