Hopeless at presenting?

If you think you are no good at presenting, the most likely reason is that you are thinking about the wrong person. You are focused on yourself, rather than your audience. You might argue that, in fact, you are thinking of your audience and that this is what tends to tie your tongue.

Truth is, however, that we tend to worry about what others think of us. We become self-focused, rather than focused on creating an experience which engages our audience. We want to be liked rather than wanting to provide our audience with something unique or special to take away.

Presenting is not about being liked. It is about creating a worthwhile moment in time - creating a moment with potential to change minds.

Does your audience care about sophisticated vocabulary? More often than not, the answer is ‘no’. They care about content, about being moved to feel, engaged to think and nudged to make a decision. They love to be entertained, but hate being sold to.

You might have 5, 15 or even 30 minutes. Make the moment count, start focusing on the outcome you hope to create. Take your eyes off yourself and start enjoying the moment.

Every time you tell yourself that you are no good at presenting, you are setting yourself up to full-fill this ‘prophesy’. To create a stronger feeling of confidence remind yourself of your achievements in other areas like your work, sports, hobbies or with friends. Remind yourself also, that you are just as worthy as your audience. No more. No less. This is an even playing field and you are worth listening to.

As you think of your next presentation, three key points to consider:

  1. Prepare, prepare, prepare. Not anxiously, but strategically. Think about the venue, the audience and most of all, your desired outcome or ‘take-out’.

  2. When you get up on on the stage or the front of the room, take your time, collect your thoughts and focus on moments that you have been confident or successful. Keep these in your mind and then open up - not a presentation - open up a conversation.

  3. As you address your audience feel free to pause, smile and imagine smiles in the audience, even if you see none. You will present more confidently, more engagingly if you focus on.

Next time you are tempted to tell yourself that you are useless at presenting, think again. Everyone can deliver a good presentation, many a memorable one. Yet, those who focus on themselves rather than their audience are likely to deliver no more than a monologue. Nothing worth shouting about.


We train you not merely to present, but to leave an impression and to create moments which matter. Call us today at 07824 897976.

(photo credit Ben Konfrst Unsplash)