$3-6 billion gone: Bud Light Marketing Campaign

The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.

Strong and compassionate Crisis Communication

In difficult times such as those caused by COVID-19, leaders are faced with having to lead, take difficult decisions and also show empathy for those around them. This episode looks at 5 key principles of crisis leadership and communication. _______ Show Notes (This is a transcript created with an AI and is not 100% complete.Continue reading “Strong and compassionate Crisis Communication”