$3-6 billion gone: Bud Light Marketing Campaign

The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.

2022: M&As, IPOs and ‘true community’ brands

2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”

Why does Amazon want to become the Earth’s Best Employer?

From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.

Leadership beyond 2021 – what do we really need?

Which countries’ leadership style over the decades will serve our future?

In this episode we explore where leadership is heading through and after the pandemic of Covid19 and what type of leadership will be needed 2021 on beyond. After (or still in) a pandemic, with Brexit in the UK and an increasing call for collaboration, what kind of leadership will succeed and where do we need to think differently?

We are talking to Stephen Gibbs, Principal Lecturer for Business and Leadership at the Institute of Business, Industry and Leadership, University of Cumbria, UK.

5 Indicators that your Strategy needs more than a Dust-off

Let your strategy breath. Let your strategy be the life-blood of your organisation, business – your charity.
Yes, a business strategy is a serious matter. Yet, for a moment, think of your strategy as a talk-show host. It needs to draw people in and communicate clearly. It should invite questions, participation. It needs to lead to a crescendo, a moment of celebration. That does not mean that the moment of celebration needs to be extraordinary or difficult to achieve. ‘Strategy’ does not require a certain level of difficulty. Rather, it leads to a goal, whether big or small.

Strong and compassionate Crisis Communication

In difficult times such as those caused by COVID-19, leaders are faced with having to lead, take difficult decisions and also show empathy for those around them. This episode looks at 5 key principles of crisis leadership and communication. _______ Show Notes (This is a transcript created with an AI and is not 100% complete.Continue reading “Strong and compassionate Crisis Communication”