Why does Amazon want to become the Earth’s Best Employer?

From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.

Social Media Hashtags 2021

We have made this easy for you and have curated the most useful hashtags for 2021 for small business owners or marketing and PR professionals working for SMEs or charities.

When a CEO fails to cast vision – even the best marketing talent cannot deliver

Every CEO, whatever her or his business, must be able not only to answer the question, “What is your vision?”, but to do so with conviction and, one would hope, with passion.