From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.
We have made this easy for you and have curated the most useful hashtags for 2021 for small business owners or marketing and PR professionals working for SMEs or charities.
We were recently asked what impact the US elections will have on Public Relations and Marketing in the USA and UK. Here some thoughts:
What do customer service and wisdom teeth have to do with each other?
Every CEO, whatever her or his business, must be able not only to answer the question, “What is your vision?”, but to do so with conviction and, one would hope, with passion.