The culture wars continue. Money from investment is potentially outweighing the purchasing power of the customer – yet, at some point, if customers leave, the investors, too, will say ‘no’ – even if it is their requirement that causes the demise of the brand they had hoped to cash in on.
Quarter 1 of 2022 has come to a close and we are nearly half-way into Q2 . Our prediction for Q2 continues to see further increase in M&As and a consolidation of markets. Throughout Q3 and beyond, we will also see stronger collaboration through joint ventures and initiative. Equally, we will see a down-turn andContinue reading “Q2 & 3 – Marketing Predictions”
2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”
We have made this easy for you and have curated the most useful hashtags for 2021 for small business owners or marketing and PR professionals working for SMEs or charities.
In today’s climate, business owners and leaders who spend little time and money on brand reputation are likely to be making a very bad investment decision.