2022: M&As, IPOs and ‘true community’ brands

2020 and 2021 turned business upside down. On the one hand we’ve seen plenty of businesses close. On the other, in 2020 more than 4.3m new businesses started up in the USA alone (Forbes). Combined with the increase in digital innovation across SAAS and app development markets and the shift towards sustainability, the market isContinue reading “2022: M&As, IPOs and ‘true community’ brands”

Why does Amazon want to become the Earth’s Best Employer?

From a marketing and communications point of view, both, external customers and internal employees are indeed customers. Separating the two out is counter-productive. Why? It is simple. The reason lies in the concept of ownable truths.

Digital Tools for Strategic Planning

[buzzsprout episode=’5877415′ player=’true’] This week’s episode is a solo-cast during which we explore three excellent digital tools to help leaders with their strategic planning process. From design sprints to structuring your ideas and core strategy elements to transforming steps into a project plan, leaders will find tried and tested tips to improve their planning

Planning 101 – mind mapping

The mind map will serve as a visual aid to create a full picture of the various steps needed to communicate. Moving along through the planning process treat the mind map not as a finished document, bur rather as a work in progress and add items you might have forgotten initially.

5 Indicators that your Strategy needs more than a Dust-off

Let your strategy breath. Let your strategy be the life-blood of your organisation, business – your charity.
Yes, a business strategy is a serious matter. Yet, for a moment, think of your strategy as a talk-show host. It needs to draw people in and communicate clearly. It should invite questions, participation. It needs to lead to a crescendo, a moment of celebration. That does not mean that the moment of celebration needs to be extraordinary or difficult to achieve. ‘Strategy’ does not require a certain level of difficulty. Rather, it leads to a goal, whether big or small.